MARKETING ESCAPE
The rise of the "escape room" has been incredible. Teams of people all over the world are now regularly battling zombies, embarking on real-lifeLegend of Zelda adventures or playing armchair detective via Facebook Live in fun, safe but wholly manufactured environments. The concept has become so popular that even major car makers have decided to get in on the act. Audi, for example, wanted to highlight the benefits of its all-electric E-Tron lineso it built a experience that basically presents all its future technology to the public...
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